For PR agencies, content & SEO teams
Survey Data for Digital PR Campaigns
Cherry Data Signals helps PR, content and marketing teams launch affordable consumer surveys and turn the responses into original statistics for media stories, reports and data-led campaigns.
Why survey data works for digital PR
Journalists and content teams don't need another generic opinion piece. They need fresh, sourceable statistics — numbers they can actually quote, attribute and build a story around.
Consumer surveys are one of the most reliable ways to produce that. Done well, they create timely, quotable findings around trends, behaviors, frustrations, preferences and regional differences — the kind of material that earns coverage and links instead of being ignored.
And because the data is original to your campaign, it's far more likely to be picked up, cited and re-used across the web.
What you can use the data for
One survey often fuels a whole campaign. Here's where teams typically put the data to work.
Press releases
Anchor announcements with original, quotable statistics.
Regional rankings
State, city or country-level data that fuels local media coverage.
Media pitches
Lead with a fresh stat journalists can actually use.
Blog posts and reports
Long-form content built around proprietary data, not opinions.
AI search-friendly content
Original numbers that LLMs and AI search engines are more likely to cite.
Client campaign ideation
Test angles quickly so you pitch ideas with evidence behind them.
Built for fast-moving campaigns
PR moves quickly. Most standard consumer surveys can be launched and completed within around 24 hours, depending on targeting and audience size.
More niche audiences — narrow job roles, specific regional cohorts or smaller demographic slices — can take a little longer to field cleanly. We'll be upfront about timing before anything launches, so you're not guessing on a deadline.
~24hr standard turnaround
Typical for broad consumer audiences.
Targeted samples
Region, age, gender, income and more.
Real respondents
Sourced from established online panels.
Why Cherry Data Signals
- Affordable consumer survey data
- Real respondents from online panels
- Demographic and geographic targeting available
- Suitable for PR, SEO, content, and marketing campaigns
- Clear survey outputs that teams can turn into stories
- Human support rather than a faceless self-serve platform
See indicative pricing on the pricing section, or browse data-led examples on the blog.
Example campaign angles
A few directions teams have explored — useful as starting points when you're brainstorming with clients.
The states where workers are most likely to turn down a promotion
The cities where residents are most optimistic about living to 100
The products Americans are cutting back on due to rising costs
The workplace behaviors employees secretly find most annoying
The travel habits people are least willing to give up
Frequently asked questions
Need original data for your next campaign?
Use Cherry Data Signals to launch fast, affordable consumer surveys for digital PR, content marketing, and media stories.
Request a SurveyPrefer to browse first? See how Cherry Data Signals works or read recent data-led articles.