Original survey data, free to quote with attribution
Original Research Statistics
432 statistics from original survey research by Cherry Data Signals - exploring consumer behavior, wellbeing, relationships, work, travel and AI. Browse the findings by study, explore the evidence behind each figure and cite the research in articles, reports and white papers.
The statistics library
Grouped by topic and updated as new studies publish.
Content marketing and citations · 863 people who write, edit or commission online content for work · October 2026
What makes original research worth linking to
What marketers, journalists and agency professionals check before citing a survey - and what makes them link to it.
82%82% of content professionals linked to or cited original research at least three times in the past six months.See all 10 statistics from this studyAI content and consumer trust · 501 adults who have read brand websites, product information or marketing content online in the past three months · September 2026
The consumer trust gap in AI content
How US consumers judge AI-written brand content, what disclosure does to trust, and what evidence wins them back.
45%45% of consumers are very or somewhat confident they can recognize marketing content produced using AI.See all 10 statistics from this studyB2B content and white papers · 945 business buyers · October 2024
What B2B buyers actually want from white papers
30%30% of business buyers accessed their most recent white paper or research report to understand a problem.See all 10 statistics from this studyAI and the workplace · 1,732 professionals at US service firms · 2026
AI's quiet takeover of professional services
How accounting, legal, consulting and other client-facing professionals really use AI - and what their clients now expect.
76%76% of client-facing emails in professional services begin as AI-generated drafts.See all 6 statistics from this studyTravel and AI · 6,046 US leisure travelers · 2026
What travelers will and won't let AI book
How Americans use AI to plan trips, what they trust it with, and why they still want a human behind their vacation plans.
79%79% of American travelers want a human to review an important booking before payment.See all 6 statistics from this studySafety and everyday risk · 3,057 US cyclists · 2026
How cyclists experience bridges
Which US bridges riders fear most, what behaviors worry them on the crossing, and how fear changes where they ride.
42%42% of cyclists have had a near-miss with a vehicle on or near a bridge.See all 5 statistics from this studyFamily and relationships · 3,000 divorced fathers in the US · 2024
Divorced fathers and Father's Day
How divorced fathers in the US experience Father's Day and the holidays that matter most to them.
22%22% of divorced fathers expected not to spend Father's Day with their children.See all 4 statistics from this studyFriendship and relationships · 7,014 single US men aged 18-35 · 2026
The female friend gap
A large survey of young single American men on friendship, dating apps and why so many have stopped trying.
60%60% of single American men aged 18-35 have no female friends at all.See all 7 statistics from this studyHappiness and life satisfaction · 6,442 US adults aged 65+ · 2026
When Americans are most satisfied with life
A national survey of older Americans on when life felt most fulfilling, and what mattered most by the end of a career and a lifetime.
5252 is the average age at which Americans report reaching peak life satisfaction.See all 5 statistics from this studyFamily and relationships · 3,000 US adults · March 2023
How happily married Americans say they are
How happily married Americans say they are.
74%74% of married Americans describe themselves as happily married.See all 4 statistics from this studyConsumer behavior and trends · 6,071 US adults · 2026
The new prepper economy
How many Americans are preparing for disruption, what they are doing about it, and what is driving the shift.
78%78% of US adults took at least one preparedness action in the past year.See all 7 statistics from this studyAI search and visibility · 1,002 marketing agency owners in the US and UK · 2026
Reddit, AI visibility and the coming backlash
What the agencies actually running brand visibility work think about Reddit's new role in AI-generated answers.
76%76% of marketing agency owners believe brands already try to influence organic Reddit conversations to improve how they appear in AI answers.See all 11 statistics from this studyCommunity and where Americans live · 5,015 US urban residents · 2026
America's urban-rural divide
How connected city dwellers really are to rural America - measured in friends, family and acquaintances.
62%62% of urban residents say urban and rural Americans live very different lifestyles today.See all 4 statistics from this studyWork and the workplace · 1,150 US adults · February 2023
What American workers want from time off
What American workers want from their time off.
55%55% of American workers would spend extra vacation days with friends and family.See all 5 statistics from this studyNature and wellbeing · 3,001 Americans · 2026
America's Natural Sanctuaries
The natural places Americans feel most connected to, and how often they visit them for their wellbeing.
35%35% said their strongest connection to their natural spiritual home was calm and escape from daily pressures — the most common answer.See all 5 statistics from this studyMoney and cost of living · 3,031 Americans earning more than $250,000 a year · 2026
High Earners on Paying More Tax
High earners on whether they should pay more tax - and what would convince them.
32%32% believed they should pay more income tax.See all 9 statistics from this studyCommunity and relationships · 3,024 U.S. residents · 2026
Language Barriers in American Life
How language barriers shape American friendships, romance and work - and how people get around them.
#1#1 Little Haiti, Miami, Florida — for cross-cultural friendships.See all 9 statistics from this studyWork and careers · 3,052 Americans aged 18-35 in towns and cities under 500,000 residents · 2026
Why Young Adults Stay in Their Hometowns
Why young adults choose to build careers in their hometowns, and what they would give up to stay.
51%51% were committed to staying in or returning to their hometown to build their career; 49% were not.See all 8 statistics from this studyMoney and cost of living · 3,062 Americans who borrow for everyday expenses · September 2026
What Americans Borrow Money For
What Americans borrow money for - from groceries and gas to restaurant meals.
42%42% had borrowed for groceries while still repaying an earlier grocery loan.See all 9 statistics from this studyCommunity and relationships · 3,004 men across America · 2026
Men and Emotional Openness
Who men confide in, how often they talk about their feelings, and what keeps them from opening up.
20%20% had nobody they could confide in about a personal problem.See all 16 statistics from this studyWork and careers · 3,088 workers in the professions surveyed · 2026
The Professions Most Secure About AI
Which professions feel most secure about AI, and what workers would sacrifice to protect their jobs.
62%62% of parents preferred their child to become an electrician rather than a software developer; 38% preferred software development.See all 15 statistics from this studyWork and careers · 1,500 U.S. business managers and company owners · 2026
Remote IT Hiring and Identity Fraud
How remote hiring exposes employers to identity fraud, and what they think should be done about it.
80.9%80.9% believed identity verification should be a standard part of background screening.See all 2 statistics from this studyDriving and travel · 3,004 U.S. drivers · 2026
America's Most Stressful Breakdown Spots
The most stressful places in America for a vehicle breakdown.
#1#1 Brooklyn–Queens Expressway I-278 through Brooklyn, New York City — among the most stressful places for a vehicle breakdown.See all 1 statistics from this studyDriving and travel · 3,322 U.S. motorcyclists · 2026
The Junctions Motorcyclists Fear Most
The junctions motorcyclists fear most, and how near misses change the way they ride.
#1#1 Golden Glades Interchange, Miami-Dade County, Florida — among junctions motorcyclists feared most.See all 8 statistics from this studySociety and culture · 3,067 adults across all 50 U.S. states · 2026
How Well Americans Know Their Miranda Rights
How well Americans actually know their Miranda rights, state by state.
58%58% is the average share of Miranda rights questions Americans answered correctly.See all 11 statistics from this studyWork and careers · 3,022 U.S. small-business owners · 2026
Why Small Businesses Keep Staff AI Could Replace
Why small-business owners keep employees AI could replace - and what would change their minds.
61%61% believed AI could already perform a meaningful proportion of at least one employee's work.See all 13 statistics from this studyDriving and travel · 3,005 travel industry professionals · 2026
Towns With Untapped Tourism Potential
The overlooked towns travel professionals say have untapped tourism potential.
#1#1 Lake Placid, Florida — for untapped tourism potential.See all 8 statistics from this studyMoney and cost of living · 3,011 U.S. families · 2026
Families Swapping Paid Fall Activities for Free Ones
How families are swapping paid fall activities for free ones as budgets tighten.
#1#1 North Carolina Folk Festival, Greensboro, North Carolina — among free fall experiences.See all 8 statistics from this studyCommunity and relationships · 3,004 women across the United States · 2026
Women and the Mental Load
How often women feel overwhelmed, what drives the mental load, and what would help.
69%69% felt mentally overwhelmed at least a few times per month.See all 12 statistics from this studyCommunity and relationships · 3,044 U.S. parents · 2026
How Stressful the School Run Really Is
How stressful the school run really is for parents - and what frustrates them most.
#1#1 Park Slope, Brooklyn, New York — for stressful school runs.See all 9 statistics from this studyHousing and moving · 3,034 prospective first-time homebuyers · 2026
Where First-Time Buyers Want to Live
The places first-time buyers envy most, and the compromises they would make.
#1#1 Chattanooga, Tennessee — among most-envied places to buy a first home.See all 8 statistics from this studyDriving and travel · 3,011 Americans · 2026
The Summer Dishes That Taste Like Home
The summer dishes that taste like home, and how far people travel for them.
26%26% most strongly associated their chosen summer dish with happiness and enjoyment — the most common answer.See all 6 statistics from this studyMoney and cost of living · 3,003 Americans · 2026
The Retail Chains Americans Want Nearby
The affordable retail chains Americans most want nearby, and how they shop for eyewear.
#1#1 Grocery Outlet Bargain Market — among most-wanted affordable retail chains.See all 10 statistics from this studyWork and careers · 3,017 U.S. workers · 2026
What Workers Would Pay to Avoid Commuting
What workers would pay to avoid their commute - and the commutes that cost the most.
$6,116$6,116 a year is what workers would give up to avoid commuting on Route 6/10 Interchange in Providence — the highest figure in the ranking.See all 9 statistics from this studyMoney and cost of living · 3,042 U.S. households · 2026
How Grocery Prices Are Changing Protein Shopping
How rising grocery prices are changing the way households buy protein.
62%62% had reduced the amount or type of protein-rich foods purchased because of higher grocery prices over the preceding 12 months.See all 12 statistics from this studyCommunity and relationships · 2,012 U.S. parents · 2026
The ZIP Codes With the Most Stressed Parents
The ZIP codes where parents report the most stress.
#1#1 Scarsdale, New York (10583) — among ZIP codes with the highest reported parenting stress.See all 1 statistics from this studyMoney and cost of living · 3,011 U.S. adults in households earning below $50,000 · July 2026
Lower-Income Households Switching Off AC
The lower-income households switching off air conditioning to save money, state by state.
12.7M12.7M An estimated 12,676,331 lower-income U.S. households regularly switched off air conditioning to save money.See all 13 statistics from this studyNature and wellbeing · 3,000 Americans · 2026
America's Best City Sunrise and Sunset Spots
The best city spots for watching a sunrise or sunset - and what they do for mood.
#1#1 Magic Island/Ala Moana Beach Park, Honolulu, Hawaii — among city sunset spots.See all 8 statistics from this studyDriving and travel · 3,001 American drivers · 2026
Summer Destinations With the Worst Parking
The summer destinations with the most frustrating parking.
#1#1 Siesta Beach Main Parking Lot, Siesta Key, Florida — among the most frustrating summer parking lots.See all 7 statistics from this studyDriving and travel · 3,021 Americans and Canadians aged 45 and older · 2026
The Nostalgic Summer Businesses America Loves
The nostalgic summer businesses Americans and Canadians love most - and the premium they will pay.
22%22% most wished drive-in movie theaters summer business type were still as common as during childhood — the most common answer.See all 8 statistics from this studySociety and culture · 3,003 single women who describe themselves as picky daters · 2026
What Picky Daters Look for Online
What picky daters look for online before agreeing to meet.
#1#1 Google autocomplete suggestions for his name — among attractive digital signals.See all 6 statistics from this studyHousing and moving · 3,011 Americans who moved state in the previous five years · 2026
What Surprises Americans After Moving States
What surprises Americans most after moving to a new state.
#1#1 Honolulu, Hawaii — for housing expectation gaps among newcomers.See all 10 statistics from this studyCommunity and everyday life · 3,022 Respondents · July 2022
What Makes a Relaxing Sunday
What makes Sundays relaxing, which neighborhood features matter, and how often people feel able to unwind.
82%82% considered Sunday atmosphere important when choosing where to live: 42% extremely, 26% somewhat and 14% very important.See all 6 statistics from this studyMoney and cost of living · 3,002 Americans · July 2026
How Gas Prices Affect Household Spending
How fuel costs change household spending, social plans and reliance on borrowing.
49%49% felt extremely or very stressed about fuel costs; 33% felt somewhat stressed.See all 5 statistics from this studyCommunity and everyday life · more than 3,002 US and Canadian respondents · July 2026
How Local Character Shapes Neighborhood Connection
How architecture, community and local identity influence where people want to live.
46%46% preferred living somewhere strongly local or distinctive.See all 7 statistics from this studySports and identity · 1,006 Americans · July 2026
How Americans Choose a Second World Cup Team
How family heritage and other motivations influence Americans' support for a second World Cup team.
36%36% were likely to support another country in addition to Team USA at the 2026 World Cup.See all 5 statistics from this studyTravel and tourism · 3,042 year-round residents of traditional tourist towns · June 2025
How Tourism Affects Year-Round Residents
How year-round residents experience tourist crowds, visitor behavior and the pressures of peak season.
46%46% had felt burned out by living somewhere others visit for vacation.See all 6 statistics from this studyFood and consumer behavior · 3,009 consumers · August 2025
Barbecue Culture, Spending and Local Businesses
How consumers judge barbecue costs, local specialists, family traditions and big-brand influence.
62%62% thought BBQ was too dominated by big brands and national retailers; 38% disagreed.See all 8 statistics from this studyTravel and tourism · 3,011 Americans · May 2023
Beach Vacations: Expectations, Comfort and Costs
How beach vacations compare with social-media expectations, and which experiences and costs frustrate travelers.
46%46% regretted a beach destination because it felt less relaxing or safe than expected.See all 5 statistics from this studyWork and business · 3,013 small-business owners · April 2023
How Late Payments Affect Small Businesses
How unpaid invoices affect small businesses and how owners respond to clients who repeatedly pay late.
51%51% considered big cities more dependable payers; 50% chose small towns.See all 5 statistics from this studyFrom survey questions to research findings
Useful research connects a clear question with real responses, careful analysis and accessible evidence.
Start with a research question
A useful study starts with a clear question and a defined audience. We design questionnaires to explore people's experiences, attitudes and behavior, with questions that produce findings readers can understand and check.
Identify the key findings
Analysis reveals the patterns that answer the research question: a national percentage, a geographic ranking or a difference between groups. The findings lead the interpretation, rather than being selected to fit a predetermined story.
Break the data down
Breakdowns by location, age or audience can show differences hidden in an overall result. Each comparison needs enough responses to be meaningful, and estimates and limitations should be clearly identified.
Publish the evidence
Charts, tables and interactive maps make the results easier to explore. Sample sizes, respondent details and methodology provide the context readers need to interpret each figure.
Make the research useful
Original findings can inform articles, reports, white papers, presentations and media coverage. Linking to the individual statistic lets readers check the evidence and cite the same source.
One dataset can support a detailed report, a white paper and a collection of citable findings. Explore our original research content service to see how survey results become substantive published research.
Using and citing these statistics
You are welcome to quote any statistic on this page in articles, reports, social posts or campaign material. Please credit "Cherry Data Signals" and link to the source study - every study page lists its full methodology, so your readers can verify exactly how the data was collected.
Need evidence on a specific topic? Commission a survey of your own, or see how survey findings became an in-depth white paper for AMFM Healthcare.
Frequently asked questions
Have a question your own research could answer?
We design, field and analyze surveys - then turn the findings into clear statistics, detailed reports and white papers for your audience.