How often do content professionals cite original research?
82%
82% of content professionals linked to or cited original research at least three times in the past six months.
n = 863 people who write, edit or commission online content for work · Fielded October 2026 · Cherry Data Signals
Breakdown
Figures are rounded and may not total exactly 100%.
What it means
Citing research is routine work, not an occasional extra. One in five content professionals did it more than ten times in six months.
Methodology
- Sample
- 863
- Population
- people who write, edit or commission online content for work
- Country
- United States
- Fielded
- October 2026
- Research by
- Cherry Data Signals
- Study
- What makes original research worth linking to
Cite this statistic
Cherry Data Signals (October 2026). "How often do content professionals cite original research?" Survey of 863 people who write, edit or commission online content for work, United States. https://cherrysignals.com/statistics/how-often-do-content-professionals-cite-original-research
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- Why do writers include research in content?41%
- What type of research finding gets cited most?38%
- What do writers check before citing a survey?65%
- How old can a survey be before writers stop citing it?48%
- What stops writers using a research report?35%
- How often do writers reject research they cannot verify?70.5%
- What research format is easiest to cite?44%
- Do writers prefer research from established organizations?40%
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