Do writers prefer research from established organizations?
40%
40% of content professionals would choose whichever study had the stronger methodology, whether from an unfamiliar company or an established organization.
n = 863 people who write, edit or commission online content for work · Fielded October 2026 · Cherry Data Signals
Breakdown
Figures are rounded and may not total exactly 100%.
What it means
A smaller brand can win the citation. Only 15% would always pick the established name; for most, a stronger methodology closes the gap.
Methodology
- Sample
- 863
- Population
- people who write, edit or commission online content for work
- Country
- United States
- Fielded
- October 2026
- Research by
- Cherry Data Signals
- Study
- What makes original research worth linking to
Cite this statistic
Cherry Data Signals (October 2026). "Do writers prefer research from established organizations?" Survey of 863 people who write, edit or commission online content for work, United States. https://cherrysignals.com/statistics/do-writers-prefer-research-from-established-organizations
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- How often do content professionals cite original research?82%
- Why do writers include research in content?41%
- What type of research finding gets cited most?38%
- What do writers check before citing a survey?65%
- How old can a survey be before writers stop citing it?48%
- What stops writers using a research report?35%
- How often do writers reject research they cannot verify?70.5%
- What research format is easiest to cite?44%
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