What do writers check before citing a survey?
65%
65% of content professionals say who conducted or commissioned a survey is one of the details that matter most before citing it.
n = 863 people who write, edit or commission online content for work · Fielded October 2026 · Cherry Data Signals
Breakdown
Respondents could select up to three; figures do not sum to 100.
What it means
Source, sample size and sample make-up come first. These are the three details every research page should make impossible to miss.
Methodology
- Sample
- 863
- Population
- people who write, edit or commission online content for work
- Country
- United States
- Fielded
- October 2026
- Research by
- Cherry Data Signals
- Study
- What makes original research worth linking to
Cite this statistic
Cherry Data Signals (October 2026). "What do writers check before citing a survey?" Survey of 863 people who write, edit or commission online content for work, United States. https://cherrysignals.com/statistics/what-do-writers-check-before-citing-a-survey
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- How often do content professionals cite original research?82%
- Why do writers include research in content?41%
- What type of research finding gets cited most?38%
- How old can a survey be before writers stop citing it?48%
- What stops writers using a research report?35%
- How often do writers reject research they cannot verify?70.5%
- What research format is easiest to cite?44%
- Do writers prefer research from established organizations?40%
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