46% of consumers ignore online ads without reading them, and 73% say repetition makes them think worse of a brand. A survey of 864 adults in the US and UK on what earns attention and what destroys it.
Every figure from our original survey research now has its own page - with the full breakdown, sample size, field date and a ready-made citation. Here is how the library works and how to use it.
35% of business buyers say original research is the most valuable content a white paper can contain. A survey of 945 business buyers on what makes them download, read, share and act on a report.
65% of consumers have suspected an AI-generated error in brand content in the past three months. A survey of 501 US adults on trust, disclosure and what makes brand content credible.
70.5% of content professionals have dropped a study in the past six months because they could not verify how it was conducted. A survey of 863 people who write, edit or commission online content.
We asked 5,507 UK adults to review Brexit like a product: star ratings by area, what they'd ask the customer-service desk, and what they'd put in the small print.
See how a survey of 3,004 men gave AMFM original findings for local news coverage, expert commentary and content marketing—and how to commission research for your own campaign.
Centiment built its name on survey data for content and PR, but it is not the only route to original research. We compare seven alternatives - panel platforms, DIY tools with audiences, and managed services that handle the study for you.
SurveyMonkey is the default name in online surveys, but default doesn't always mean best fit. We compare nine alternatives by use case - free form tools, enterprise research platforms, panel sources and managed services.
Pollfish is one of the best-known DIY survey platforms, but it isn't the right fit for every project. We compare nine alternatives by use case - managed research, enterprise insights, fast consumer pulses and more.
New research on artificial intelligence, trust and the future of travel booking. A Cherry Data Signals survey of 6,000 American travelers finds AI is welcome for inspiration, but 79% still want a human to review an important booking before payment.
74% of marketing agency owners expect subreddit moderators to become stricter on brands as the race for visibility in AI-generated answers intensifies. A study of 1,002 agency owners in the US and UK.
Reputation management used to mean page one of Google. A new industry is emerging around a different audience entirely: the machines answering questions about you.
A behind-the-scenes case study of the Bisnar Chase motorcycle safety study - how Cherry Data Signals turned original survey data into a press- and link-worthy white paper.
A national Cherry Data Signals survey of 6,071 U.S. adults explores how preparedness has shifted from a fringe identity into a mainstream consumer habit, with AI anxiety becoming one of the newer forces pushing people to prepare.
California injury lawyers Bisnar Chase commissioned a Cherry Data Signals survey of 3,057 cyclists to rank the U.S. bridges they fear most.
Google's new Intelligent Search Box and AI Mode reward fresh, original data over recycled content. Here's why proprietary consumer surveys are becoming a core SEO and digital PR asset in 2026.
Our survey of 7,014 single U.S. men aged 18–35 finds the modern dating crisis may begin long before a first date - with a lack of everyday platonic friendships with women.
A national Cherry Data Signals survey of 6,442 Americans aged 65+ pinpoints when life feels most fulfilling - and how the answer shifts state by state.
34% of city residents do not personally know anyone living in a rural community.
76% of client-facing emails now begin as AI-generated drafts - and most leaders don't know it.
AI-generated survey responses promise speed and savings - but when credibility matters, real respondents remain the standard.
Why we treat your survey data as yours - not as fuel for someone else's product.
A Cherry Data Signals study on why original data may be one of the clearest ways for brands to stand out in AI search.