Why do writers include research in content?
41%
41% of content professionals include research mainly to support a claim with evidence.
n = 863 people who write, edit or commission online content for work · Fielded October 2026 · Cherry Data Signals
Breakdown
Figures are rounded and may not total exactly 100%.
What it means
Research is used as proof first and as a source of stories second. A finding that backs up a point someone is already making gets used most often.
Methodology
- Sample
- 863
- Population
- people who write, edit or commission online content for work
- Country
- United States
- Fielded
- October 2026
- Research by
- Cherry Data Signals
- Study
- What makes original research worth linking to
Cite this statistic
Cherry Data Signals (October 2026). "Why do writers include research in content?" Survey of 863 people who write, edit or commission online content for work, United States. https://cherrysignals.com/statistics/why-do-writers-include-research-in-content
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- How often do content professionals cite original research?82%
- What type of research finding gets cited most?38%
- What do writers check before citing a survey?65%
- How old can a survey be before writers stop citing it?48%
- What stops writers using a research report?35%
- How often do writers reject research they cannot verify?70.5%
- What research format is easiest to cite?44%
- Do writers prefer research from established organizations?40%
Need an original statistic for your own story?
Explore Survey ResearchResearch by Cherry Data Signals