What stops writers using a research report?
35%
35% of content professionals say a missing methodology is the issue most likely to stop them using a research report.
n = 863 people who write, edit or commission online content for work · Fielded October 2026 · Cherry Data Signals
Breakdown
Figures are rounded and may not total exactly 100%.
What it means
The most common deal-breaker is the easiest to fix. Publishing how a survey was run removes the biggest single barrier to being cited.
Methodology
- Sample
- 863
- Population
- people who write, edit or commission online content for work
- Country
- United States
- Fielded
- October 2026
- Research by
- Cherry Data Signals
- Study
- What makes original research worth linking to
Cite this statistic
Cherry Data Signals (October 2026). "What stops writers using a research report?" Survey of 863 people who write, edit or commission online content for work, United States. https://cherrysignals.com/statistics/what-stops-writers-using-a-research-report
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- How often do content professionals cite original research?82%
- Why do writers include research in content?41%
- What type of research finding gets cited most?38%
- What do writers check before citing a survey?65%
- How old can a survey be before writers stop citing it?48%
- How often do writers reject research they cannot verify?70.5%
- What research format is easiest to cite?44%
- Do writers prefer research from established organizations?40%
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