Barriers stopping small businesses building a website
20%
20% of small-business owners cited not knowing how to code or use builders barrier to creating a website — the most common answer.
n = 3,005 travel industry professionals · Fielded 2026 · Cherry Data Signals
Breakdown
not knowing how to code or use builders20%
cost18%
not knowing where to start17%
fear of an amateurish result14%
not worth the time for a small or early idea9%
assuming someone must be hired8%
having tried and given up4%
0%50%100%
Methodology
- Sample
- 3,005
- Population
- travel industry professionals
- Country
- United States
- Fielded
- 2026
- Research by
- Cherry Data Signals
- Study
- Towns With Untapped Tourism Potential
Cite this statistic
Cherry Data Signals (2026). "Barriers stopping small businesses building a website" Survey of 3,005 travel industry professionals, United States. https://cherrysignals.com/statistics/barriers-stopping-small-businesses-building-a-website
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
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