Loyalty or convenience as a barrier to comparing eyewear prices; 22% assumed prices were the same everywhere
28%
28% cited loyalty or convenience as a barrier to comparing eyewear prices; 22% assumed prices were the same everywhere.
n = 3,003 Americans · Fielded 2026 · Cherry Data Signals
Methodology
- Sample
- 3,003
- Population
- Americans
- Country
- United States
- Fielded
- 2026
- Research by
- Cherry Data Signals
- Study
- The Retail Chains Americans Want Nearby
Cite this statistic
Cherry Data Signals (2026). "Loyalty or convenience as a barrier to comparing eyewear prices; 22% assumed prices were the same everywhere" Survey of 3,003 Americans, United States. https://cherrysignals.com/statistics/loyalty-or-convenience-as-a-barrier-to-comparing-eyewear
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
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- Multiple sellers when deciding where to buy prescription glasses or contacts31%
- Their usual eyewear seller; 22% bought where their eye doctor directed them28%
- They overpaid for eyewear; 25% were unsure36%
- Either suspected overpaying or could not confidently say they were not61%
- Did not know the same brand of contact lenses could vary considerably in price between retailers45%
- Eyewear prices at least sometimes; 31% did so every time74%
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