How big a price rise would make drinkers buy less alcohol?

    8.79%

    8.79% is the average alcohol-price increase drinkers said would prompt them to buy less.

    n = 3,818 US respondents; principal findings describe drinkers · Fielded November 2021 · Cherry Data Signals

    2021 holiday intentions.

    What it means

    32% would switch to cheaper, less well-known brands if prices passed their threshold.

    Methodology

    Sample
    3,818
    Population
    US respondents; principal findings describe drinkers
    Country
    United States
    Fielded
    November 2021
    Research by
    Cherry Data Signals
    Commissioned by
    DrugAbuse.com (American Addiction Centers)
    Study
    Alcohol Prices and Inflation

    Cite this statistic

    Cherry Data Signals (November 2021). "How big a price rise would make drinkers buy less alcohol?" Survey of 3,818 US respondents; principal findings describe drinkers, United States. https://cherrysignals.com/statistics/what-alcohol-price-rise-makes-people-buy-less

    Free to reproduce with attribution to Cherry Data Signals and a link to this page.

    This survey was commissioned by DrugAbuse.com (American Addiction Centers). If you feature DrugAbuse.com (American Addiction Centers), please cite Cherry Data Signals as the survey platform.

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