What first-home buyers prioritize
9%
9% prioritized family and friends nearby — the most common answer.
n = 3,034 prospective first-time homebuyers · Fielded 2026 · Cherry Data Signals
Breakdown
family and friends nearby9%
good schools6%
attractive homes or neighborhood character5%
a short commute or jobs access5%
walkability4%
restaurants, shops and entertainment4%
parks and outdoor space4%
potential price appreciation4%
0%50%100%
Methodology
- Sample
- 3,034
- Population
- prospective first-time homebuyers
- Country
- United States
- Fielded
- 2026
- Research by
- Cherry Data Signals
- Study
- Where First-Time Buyers Want to Live
Cite this statistic
Cherry Data Signals (2026). "What first-home buyers prioritize" Survey of 3,034 prospective first-time homebuyers, United States. https://cherrysignals.com/statistics/what-first-home-buyers-prioritize
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
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- Affordable home prices their top priority30%
- What first-home buyers would compromise on17%
- Consider a smaller town or rural area27%
- Choose a smaller property in a desirable neighborhood; 19% a suburb farther from the city23%
- Buy a fixer-upper in a better location; 9% a condo or apartment instead of a house10%
- Buy in an up-and-coming neighborhood; 6% a larger property in a less desirable neighborhood6%
- Housing expectation gaps among newcomers#1
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