How often do B2B buyers share white papers with colleagues?
65%
65% of business buyers shared a supplier's white paper or research report with a colleague in the past year.
n = 945 business buyers · Fielded October 2024 · Cherry Data Signals
Breakdown
Yes, several times30%
Yes, once35%
No30%
Not sure5%
0%50%100%
Figures are rounded and may not total exactly 100%.
What it means
A good report travels internally. Two in three buyers passed one on in the past year, and 30% did so several times.
Methodology
- Sample
- 945
- Population
- business buyers
- Country
- United States
- Fielded
- October 2024
- Research by
- Cherry Data Signals
- Study
- What B2B buyers actually want from white papers
Cite this statistic
Cherry Data Signals (October 2024). "How often do B2B buyers share white papers with colleagues?" Survey of 945 business buyers, United States. https://cherrysignals.com/statistics/how-often-b2b-buyers-share-white-papers
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- Why do B2B buyers access white papers?30%
- How much of a white paper do B2B buyers actually read?60%
- What makes B2B buyers stop reading a report?35%
- What content do B2B buyers value most in a white paper?35%
- How long should a white paper be?40%
- What information will B2B buyers provide to access a report?80%
- What discourages B2B buyers from downloading a gated report?50%
- What do B2B buyers do after reading a white paper?55%
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