What information will B2B buyers provide to access a report?
80%
80% of business buyers would normally provide their work email address to access a useful report.
n = 945 business buyers · Fielded October 2024 · Cherry Data Signals
Breakdown
Work email address80%
Job title45%
Company name40%
Name35%
Phone number5%
Information about an upcoming project or purchase5%
I would not provide personal or business information10%
0%50%100%
Respondents could select up to three answers, so figures total more than 100%.
What it means
A work email is an easy ask; a phone number is not. Only 5% will share one, and one in ten will share nothing at all.
Methodology
- Sample
- 945
- Population
- business buyers
- Country
- United States
- Fielded
- October 2024
- Research by
- Cherry Data Signals
- Study
- What B2B buyers actually want from white papers
Cite this statistic
Cherry Data Signals (October 2024). "What information will B2B buyers provide to access a report?" Survey of 945 business buyers, United States. https://cherrysignals.com/statistics/what-information-b2b-buyers-will-provide-for-a-report
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- Why do B2B buyers access white papers?30%
- How much of a white paper do B2B buyers actually read?60%
- What makes B2B buyers stop reading a report?35%
- What content do B2B buyers value most in a white paper?35%
- How long should a white paper be?40%
- What discourages B2B buyers from downloading a gated report?50%
- How often do B2B buyers share white papers with colleagues?65%
- What do B2B buyers do after reading a white paper?55%
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