What makes small-business owners trust someone?

    22%

    22% of small-business owners identified this as the most important trust factor: local reputation.

    n = 3,005 small-business owners; US and Canadian rankings · Survey date not recorded · Cherry Data Signals

    Breakdown

    local reputation22%
    a recommendation from someone trusted20%
    a written contract20%
    0%50%100%

    Figures are reproduced as reported in the supplied research summary; rounded totals may differ from 100%, and some breakdowns are partial. The survey field date is not recorded; document modification dates are not field dates. Respondent country and country-specific sample sizes are not explicitly supplied. US and Canadian location rankings do not establish respondent residence. Reported agreement-use categories total 101%.

    Methodology

    Sample
    3,005
    Population
    small-business owners; US and Canadian rankings
    Country
    Not stated
    Fielded
    Not recorded
    Research by
    Cherry Data Signals
    Study
    How Small-Business Owners Judge Trust and Verbal Agreements

    Cite this statistic

    Cherry Data Signals (Not recorded). "What makes small-business owners trust someone?" Survey of 3,005 small-business owners; US and Canadian rankings, Not stated. https://cherrysignals.com/statistics/what-makes-small-business-owners-trust-someone

    Free to reproduce with attribution to Cherry Data Signals and a link to this page.

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