Which platform will matter most for organic recommendations?
36%
36% of agency owners rank Reddit first for securing organic brand recommendations.
n = 1,002 marketing agency owners in the US and UK · Fielded 2026 · Cherry Data Signals
Breakdown
Reddit36%
YouTube22%
TikTok16%
Instagram11%
LinkedIn7%
Facebook4%
Quora2%
0%50%100%
First-place rankings.
What it means
Reddit leads by 14 points over YouTube. The platforms built for brand presence finish last.
Methodology
- Sample
- 1,002
- Population
- marketing agency owners in the US and UK
- Country
- United States and United Kingdom
- Fielded
- 2026
- Research by
- Cherry Data Signals
- Study
- Reddit, AI visibility and the coming backlash
Cite this statistic
Cherry Data Signals (2026). "Which platform will matter most for organic recommendations?" Survey of 1,002 marketing agency owners in the US and UK, United States and United Kingdom. https://cherrysignals.com/statistics/which-platform-matters-most-for-organic-recommendations
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- Do brands try to influence Reddit conversations for AI visibility?76%
- Will attempts to influence Reddit increase?86%
- Why do brands care about Reddit?57%
- Do agencies think engineering Reddit mentions is risky?81%
- Would agencies pay for organic-looking Reddit mentions?47%
- What's the biggest risk of engineering Reddit mentions?31%
- How important is Reddit to AI search visibility?72%
- Is client interest in Reddit growing?68%
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