Why do brands care about Reddit?
57%
57% of agency owners say Reddit's influence on AI answers is the main reason brands are interested in it.
n = 1,002 marketing agency owners in the US and UK · Fielded 2026 · Cherry Data Signals
Breakdown
AI-generated answers57%
Traditional Google search15%
Consumer trust11%
Social reach7%
Reputation management5%
Paid advertising3%
0%50%100%
Single-choice question.
What it means
AI visibility outranks Google search by almost four to one. Reddit has been re-categorised from a social platform to a search input.
Methodology
- Sample
- 1,002
- Population
- marketing agency owners in the US and UK
- Country
- United States and United Kingdom
- Fielded
- 2026
- Research by
- Cherry Data Signals
- Study
- Reddit, AI visibility and the coming backlash
Cite this statistic
Cherry Data Signals (2026). "Why do brands care about Reddit?" Survey of 1,002 marketing agency owners in the US and UK, United States and United Kingdom. https://cherrysignals.com/statistics/why-brands-care-about-reddit
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- Do brands try to influence Reddit conversations for AI visibility?76%
- Will attempts to influence Reddit increase?86%
- Do agencies think engineering Reddit mentions is risky?81%
- Would agencies pay for organic-looking Reddit mentions?47%
- What's the biggest risk of engineering Reddit mentions?31%
- How important is Reddit to AI search visibility?72%
- Is client interest in Reddit growing?68%
- Which platform will matter most for organic recommendations?36%
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