What follow-up do B2B buyers welcome after downloading a report?
35%
35% of business buyers would most welcome an email with additional related research after downloading a report.
n = 945 business buyers · Fielded October 2024 · Cherry Data Signals
Breakdown
An email with additional related research35%
A practical tool or checklist25%
An invitation to a webinar about the findings15%
An offer to answer questions by email10%
No follow-up8%
A call to discuss my organization's needs5%
No preference2%
0%50%100%
Figures are rounded and may not total exactly 100%.
What it means
More research beats a sales call by seven to one. Only 5% welcome a call to discuss their organization's needs.
Methodology
- Sample
- 945
- Population
- business buyers
- Country
- United States
- Fielded
- October 2024
- Research by
- Cherry Data Signals
- Study
- What B2B buyers actually want from white papers
Cite this statistic
Cherry Data Signals (October 2024). "What follow-up do B2B buyers welcome after downloading a report?" Survey of 945 business buyers, United States. https://cherrysignals.com/statistics/follow-up-b2b-buyers-welcome-after-downloading-a-report
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- Why do B2B buyers access white papers?30%
- How much of a white paper do B2B buyers actually read?60%
- What makes B2B buyers stop reading a report?35%
- What content do B2B buyers value most in a white paper?35%
- How long should a white paper be?40%
- What information will B2B buyers provide to access a report?80%
- What discourages B2B buyers from downloading a gated report?50%
- How often do B2B buyers share white papers with colleagues?65%
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