The nostalgia premium
$41
$41 Respondents would spend an average of $41 more at a nostalgic, long-running local summer business than at a national chain.
n = 3,021 Americans and Canadians aged 45 and older · Fielded 2026 · Cherry Data Signals
Methodology
- Sample
- 3,021
- Population
- Americans and Canadians aged 45 and older
- Country
- United States and Canada
- Fielded
- 2026
- Research by
- Cherry Data Signals
- Study
- The Nostalgic Summer Businesses America Loves
Cite this statistic
Cherry Data Signals (2026). "The nostalgia premium" Survey of 3,021 Americans and Canadians aged 45 and older, United States and Canada. https://cherrysignals.com/statistics/the-nostalgia-premium
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
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