Why long-running summer businesses matter

    22%

    22% said long-running summer businesses matter because they preserve local character — the most common answer.

    n = 3,021 Americans and Canadians aged 45 and older · Fielded 2026 · Cherry Data Signals

    Breakdown

    preserve local character22%
    provide family traditions17%
    keep money local12%
    create seasonal jobs10%
    support tourism10%
    make towns memorable9%
    are often family-owned7%
    provide young people's first jobs6%
    support nearby small businesses5%
    make trips distinctive3%
    0%50%100%

    Figures are rounded and may not total exactly 100%.

    Methodology

    Sample
    3,021
    Population
    Americans and Canadians aged 45 and older
    Country
    United States and Canada
    Fielded
    2026
    Research by
    Cherry Data Signals
    Study
    The Nostalgic Summer Businesses America Loves

    Cite this statistic

    Cherry Data Signals (2026). "Why long-running summer businesses matter" Survey of 3,021 Americans and Canadians aged 45 and older, United States and Canada. https://cherrysignals.com/statistics/why-long-running-summer-businesses-matter

    Free to reproduce with attribution to Cherry Data Signals and a link to this page.

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