Does disclosing AI-written content affect consumer trust?
40%
40% of consumers say learning an article was written mainly by AI and reviewed by a person would decrease their trust in it.
n = 501 adults who have read brand websites, product information or marketing content online in the past three months · Fielded September 2026 · Cherry Data Signals
Breakdown
Figures are rounded and may not total exactly 100%.
What it means
Disclosure costs trust twice as often as it earns it: 40% would trust the article less, against 20% who would trust it more.
Methodology
- Sample
- 501
- Population
- adults who have read brand websites, product information or marketing content online in the past three months
- Country
- United States
- Fielded
- September 2026
- Research by
- Cherry Data Signals
- Study
- The consumer trust gap in AI content
Cite this statistic
Cherry Data Signals (September 2026). "Does disclosing AI-written content affect consumer trust?" Survey of 501 adults who have read brand websites, product information or marketing content online in the past three months, United States. https://cherrysignals.com/statistics/does-disclosing-ai-written-content-affect-consumer-trust
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- Can consumers recognize AI-written marketing content?45%
- What brand content are consumers least comfortable with AI writing?45%
- What reassures consumers about the accuracy of brand content?30%
- How many consumers have suspected an AI-generated error in brand content?65%
- How often do consumers check the source behind brand statistics?20%
- What makes consumers trust one article over another?35%
- What makes brand content feel generic?30%
- How do consumers feel about brands using AI to create content?60%
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