What makes brand content feel generic?
30%
30% of consumers say making claims without supporting evidence is what most makes brand content feel generic or unhelpful.
n = 501 adults who have read brand websites, product information or marketing content online in the past three months · Fielded September 2026 · Cherry Data Signals
Breakdown
Figures are rounded and may not total exactly 100%.
What it means
Generic content is less about tone than substance: unsupported claims and repeated information top the list, ahead of unnatural language.
Methodology
- Sample
- 501
- Population
- adults who have read brand websites, product information or marketing content online in the past three months
- Country
- United States
- Fielded
- September 2026
- Research by
- Cherry Data Signals
- Study
- The consumer trust gap in AI content
Cite this statistic
Cherry Data Signals (September 2026). "What makes brand content feel generic?" Survey of 501 adults who have read brand websites, product information or marketing content online in the past three months, United States. https://cherrysignals.com/statistics/what-makes-brand-content-feel-generic
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
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- Does disclosing AI-written content affect consumer trust?40%
- What brand content are consumers least comfortable with AI writing?45%
- What reassures consumers about the accuracy of brand content?30%
- How many consumers have suspected an AI-generated error in brand content?65%
- How often do consumers check the source behind brand statistics?20%
- What makes consumers trust one article over another?35%
- How do consumers feel about brands using AI to create content?60%
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