Does original research make consumers more likely to buy?
70%
70% of consumers say a brand publishing useful research they could not find elsewhere would make them more likely to consider it for a future purchase.
n = 501 adults who have read brand websites, product information or marketing content online in the past three months · Fielded September 2026 · Cherry Data Signals
Breakdown
Figures are rounded and may not total exactly 100%.
What it means
Original research does more than earn links. For a clear majority of buyers it moves the brand onto the shortlist.
Methodology
- Sample
- 501
- Population
- adults who have read brand websites, product information or marketing content online in the past three months
- Country
- United States
- Fielded
- September 2026
- Research by
- Cherry Data Signals
- Study
- The consumer trust gap in AI content
Cite this statistic
Cherry Data Signals (September 2026). "Does original research make consumers more likely to buy?" Survey of 501 adults who have read brand websites, product information or marketing content online in the past three months, United States. https://cherrysignals.com/statistics/does-original-research-make-consumers-more-likely-to-buy
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- Can consumers recognize AI-written marketing content?45%
- Does disclosing AI-written content affect consumer trust?40%
- What brand content are consumers least comfortable with AI writing?45%
- What reassures consumers about the accuracy of brand content?30%
- How many consumers have suspected an AI-generated error in brand content?65%
- How often do consumers check the source behind brand statistics?20%
- What makes consumers trust one article over another?35%
- What makes brand content feel generic?30%
Need an original statistic for your own story?
Explore Survey ResearchResearch by Cherry Data Signals