How does repeatedly seeing the same ad affect brand opinion?
73%
73% say repeatedly seeing the same ad makes their opinion of the brand more negative.
n = 864 adults in the US and UK who had seen online advertising in the past month · Fielded September 2026 · Cherry Data Signals
Breakdown
Makes my opinion much more negative38%
Makes my opinion slightly more negative35%
Makes no difference17%
Makes my opinion slightly more positive5%
Makes my opinion much more positive1%
Not sure4%
0%50%100%
What it means
Only 6% said repetition improves their opinion of the brand.
Methodology
- Sample
- 864
- Population
- adults in the US and UK who had seen online advertising in the past month
- Country
- United States and United Kingdom
- Fielded
- September 2026
- Research by
- Cherry Data Signals
- Study
- Why Consumers Ignore Online Ads
Cite this statistic
Cherry Data Signals (September 2026). "How does repeatedly seeing the same ad affect brand opinion?" Survey of 864 adults in the US and UK who had seen online advertising in the past month, United States and United Kingdom. https://cherrysignals.com/statistics/how-repeated-ads-affect-brand-opinion
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- What do people do first when an online ad appears?46%
- What makes people pay attention to an online ad?36%
- Which advertising habit annoys consumers most?34%
- Which advertising claims make consumers most skeptical?32%
- Which type of evidence most strengthens an ad's claim?25%
- How often do ads differ from the offer after a click?70%
- Which advertising approach do consumers prefer for a product they have never bought?31%
- How many consumers have rejected a brand because of its advertising?55%
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