Which type of evidence most strengthens an ad's claim?
25%
25% say a verified customer review would most strengthen an ad's claim.
n = 864 adults in the US and UK who had seen online advertising in the past month · Fielded September 2026 · Cherry Data Signals
Breakdown
A verified customer review25%
A demonstration of the product15%
A money-back guarantee14%
An independent test9%
Endorsement from a relevant qualified expert8%
A survey with a clear explanation of the sample and method5%
None of these2%
0%50%100%
Figures are rounded and may not total exactly 100%.
What it means
Reviews, demonstrations and guarantees together account for 54% of first choices.
Methodology
- Sample
- 864
- Population
- adults in the US and UK who had seen online advertising in the past month
- Country
- United States and United Kingdom
- Fielded
- September 2026
- Research by
- Cherry Data Signals
- Study
- Why Consumers Ignore Online Ads
Cite this statistic
Cherry Data Signals (September 2026). "Which type of evidence most strengthens an ad's claim?" Survey of 864 adults in the US and UK who had seen online advertising in the past month, United States and United Kingdom. https://cherrysignals.com/statistics/the-evidence-that-most-strengthens-an-ad-claim
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
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- What makes people pay attention to an online ad?36%
- Which advertising habit annoys consumers most?34%
- Which advertising claims make consumers most skeptical?32%
- How often do ads differ from the offer after a click?70%
- How does repeatedly seeing the same ad affect brand opinion?73%
- Which advertising approach do consumers prefer for a product they have never bought?31%
- How many consumers have rejected a brand because of its advertising?55%
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