What makes people pay attention to an online ad?
36%
36% say a product or service they currently need is most likely to make them pay attention to an online ad.
n = 864 adults in the US and UK who had seen online advertising in the past month · Fielded September 2026 · Cherry Data Signals
Breakdown
What it means
Relevance and price together account for 60% of first choices; entertainment and brand loyalty trail well behind.
Methodology
- Sample
- 864
- Population
- adults in the US and UK who had seen online advertising in the past month
- Country
- United States and United Kingdom
- Fielded
- September 2026
- Research by
- Cherry Data Signals
- Study
- Why Consumers Ignore Online Ads
Cite this statistic
Cherry Data Signals (September 2026). "What makes people pay attention to an online ad?" Survey of 864 adults in the US and UK who had seen online advertising in the past month, United States and United Kingdom. https://cherrysignals.com/statistics/what-makes-people-pay-attention-to-an-online-ad
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- What do people do first when an online ad appears?46%
- Which advertising habit annoys consumers most?34%
- Which advertising claims make consumers most skeptical?32%
- Which type of evidence most strengthens an ad's claim?25%
- How often do ads differ from the offer after a click?70%
- How does repeatedly seeing the same ad affect brand opinion?73%
- Which advertising approach do consumers prefer for a product they have never bought?31%
- How many consumers have rejected a brand because of its advertising?55%
Need an original statistic for your own story?
Explore Survey ResearchResearch by Cherry Data Signals