Which advertising approach do consumers prefer for a product they have never bought?
31%
31% prefer ads that show a product being used in a real situation when they have never bought it before.
n = 864 adults in the US and UK who had seen online advertising in the past month · Fielded September 2026 · Cherry Data Signals
Breakdown
What it means
Demonstration, explanation and customer experiences together account for 78% of first choices; leading with a special offer accounts for 5%.
Methodology
- Sample
- 864
- Population
- adults in the US and UK who had seen online advertising in the past month
- Country
- United States and United Kingdom
- Fielded
- September 2026
- Research by
- Cherry Data Signals
- Study
- Why Consumers Ignore Online Ads
Cite this statistic
Cherry Data Signals (September 2026). "Which advertising approach do consumers prefer for a product they have never bought?" Survey of 864 adults in the US and UK who had seen online advertising in the past month, United States and United Kingdom. https://cherrysignals.com/statistics/the-preferred-ad-approach-for-a-new-product
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
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- What makes people pay attention to an online ad?36%
- Which advertising habit annoys consumers most?34%
- Which advertising claims make consumers most skeptical?32%
- Which type of evidence most strengthens an ad's claim?25%
- How often do ads differ from the offer after a click?70%
- How does repeatedly seeing the same ad affect brand opinion?73%
- How many consumers have rejected a brand because of its advertising?55%
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