Which advertising habit annoys consumers most?
34%
34% say being shown the same ad repeatedly is the most annoying advertising habit.
n = 864 adults in the US and UK who had seen online advertising in the past month · Fielded September 2026 · Cherry Data Signals
Breakdown
Showing me the same ad repeatedly34%
Interrupting what I am watching or reading21%
Making the price or conditions unclear15%
Using exaggerated claims12%
Pretending to be independent advice11%
Using personal information in a way that feels intrusive7%
None of these3%
0%50%100%
What it means
Repetition and interruption together account for 55% of first choices.
Methodology
- Sample
- 864
- Population
- adults in the US and UK who had seen online advertising in the past month
- Country
- United States and United Kingdom
- Fielded
- September 2026
- Research by
- Cherry Data Signals
- Study
- Why Consumers Ignore Online Ads
Cite this statistic
Cherry Data Signals (September 2026). "Which advertising habit annoys consumers most?" Survey of 864 adults in the US and UK who had seen online advertising in the past month, United States and United Kingdom. https://cherrysignals.com/statistics/the-most-annoying-online-advertising-habit
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- What do people do first when an online ad appears?46%
- What makes people pay attention to an online ad?36%
- Which advertising claims make consumers most skeptical?32%
- Which type of evidence most strengthens an ad's claim?25%
- How often do ads differ from the offer after a click?70%
- How does repeatedly seeing the same ad affect brand opinion?73%
- Which advertising approach do consumers prefer for a product they have never bought?31%
- How many consumers have rejected a brand because of its advertising?55%
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