What worries travelers most about AI-assisted bookings?
74%
74% of travelers worry AI could recommend a flight or hotel that doesn't exist.
n = 6,046 US leisure travelers · Fielded 2026 · Cherry Data Signals
Breakdown
A flight or hotel that does not exist74%
Wrong date, airport or connection66%
Unexpected charges62%
A hotel not matching its description61%
Being unable to reach a human59%
Being left without help after disruption56%
Difficulty obtaining a refund54%
Personal information mishandled48%
0%50%100%
Multiple selections allowed; figures do not sum to 100.
What it means
Hallucination is the top fear, ahead of every practical booking error. Travelers have internalised that AI can invent things.
Methodology
- Sample
- 6,046
- Population
- US leisure travelers
- Country
- United States
- Fielded
- 2026
- Research by
- Cherry Data Signals
- Study
- What travelers will and won't let AI book
Cite this statistic
Cherry Data Signals (2026). "What worries travelers most about AI-assisted bookings?" Survey of 6,046 US leisure travelers, United States. https://cherrysignals.com/statistics/what-worries-travelers-about-ai-bookings
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
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