Who should fix an AI booking error?
80%
80% of travelers say the travel brand, not the software, should resolve an AI-assisted error.
n = 6,046 US leisure travelers · Fielded 2026 · Cherry Data Signals
Breakdown
Brand should resolve an AI-assisted error80%
Access to a real person increases confidence76%
Brands should disclose when AI is used64%
0%50%100%
Multiple responses possible; figures do not sum to 100.
What it means
Delegating the booking to AI does not, in the customer's mind, delegate the liability.
Methodology
- Sample
- 6,046
- Population
- US leisure travelers
- Country
- United States
- Fielded
- 2026
- Research by
- Cherry Data Signals
- Study
- What travelers will and won't let AI book
Cite this statistic
Cherry Data Signals (2026). "Who should fix an AI booking error?" Survey of 6,046 US leisure travelers, United States. https://cherrysignals.com/statistics/who-should-fix-an-ai-booking-error
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- Do travelers want a human to check an AI booking before they pay?79%
- Which travel tasks do people trust AI with?69%
- What worries travelers most about AI-assisted bookings?74%
- Will travelers pay more to have a human check an AI booking?58%
- Which AI travel features do people actually want?62%
- How often do content professionals cite original research?82%
- Why do writers include research in content?41%
- What type of research finding gets cited most?38%
Need an original statistic for your own story?
Explore Survey ResearchResearch by Cherry Data Signals