How many Americans call themselves preppers?
19%
19% of US adults describe themselves as a prepper.
n = 6,071 US adults · Fielded 2026 · Cherry Data Signals
Breakdown
Not a prepper, but prepared61%
Describe themselves as a prepper19%
Cover obvious risks only14%
Don't think about it6%
0%50%100%
Single-choice question.
What it means
The largest group by far rejects the label while doing the thing. Only 6% opt out entirely.
Methodology
- Sample
- 6,071
- Population
- US adults
- Country
- United States
- Fielded
- 2026
- Research by
- Cherry Data Signals
- Study
- The new prepper economy
Cite this statistic
Cherry Data Signals (2026). "How many Americans call themselves preppers?" Survey of 6,071 US adults, United States. https://cherrysignals.com/statistics/how-many-americans-call-themselves-preppers
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
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