What do Americans buy to prepare?
62%
62% of US adults bought extra food and water as a preparedness measure.
n = 6,071 US adults · Fielded 2026 · Cherry Data Signals
Breakdown
Extra food and water62%
First-aid supplies48%
Torches and batteries45%
Backup power or a generator33%
Emergency radio27%
Water filtration24%
A go-bag or kit21%
Self-defence items16%
0%50%100%
Multiple selections allowed; figures do not sum to 100.
What it means
The shopping list is domestic rather than survivalist. Self-defence finishes last at 16%.
Methodology
- Sample
- 6,071
- Population
- US adults
- Country
- United States
- Fielded
- 2026
- Research by
- Cherry Data Signals
- Study
- The new prepper economy
Cite this statistic
Cherry Data Signals (2026). "What do Americans buy to prepare?" Survey of 6,071 US adults, United States. https://cherrysignals.com/statistics/what-do-americans-buy-to-prepare
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
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