How many Americans have taken steps to protect their digital identity?
58%
58% of US adults took steps to protect their digital identity in the past year.
n = 6,071 US adults · Fielded 2026 · Cherry Data Signals
Breakdown
Strengthened passwords64%
Enabled two-factor authentication58%
Used a password manager41%
Froze or monitored credit37%
Added identity monitoring31%
Used a VPN28%
Reduced data sharing24%
Encrypted storage19%
0%50%100%
Multiple selections allowed; figures do not sum to 100.
What it means
Digital preparedness now outpaces several forms of physical preparedness. More Americans strengthened a password than bought a torch.
Methodology
- Sample
- 6,071
- Population
- US adults
- Country
- United States
- Fielded
- 2026
- Research by
- Cherry Data Signals
- Study
- The new prepper economy
Cite this statistic
Cherry Data Signals (2026). "How many Americans have taken steps to protect their digital identity?" Survey of 6,071 US adults, United States. https://cherrysignals.com/statistics/how-many-americans-have-protected-their-digital-identity
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
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