What makes writers link to original research?
35%
35% of content professionals say access to detailed findings not available elsewhere would most increase their likelihood of linking to the original research page.
n = 863 people who write, edit or commission online content for work · Fielded October 2026 · Cherry Data Signals
Breakdown
Figures are rounded and may not total exactly 100%.
What it means
People link to the page that holds something they cannot get anywhere else. Putting the full detail on the original page, not just the headline, is what earns the link.
Methodology
- Sample
- 863
- Population
- people who write, edit or commission online content for work
- Country
- United States
- Fielded
- October 2026
- Research by
- Cherry Data Signals
- Study
- What makes original research worth linking to
Cite this statistic
Cherry Data Signals (October 2026). "What makes writers link to original research?" Survey of 863 people who write, edit or commission online content for work, United States. https://cherrysignals.com/statistics/what-makes-writers-link-to-original-research
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- How often do content professionals cite original research?82%
- Why do writers include research in content?41%
- What type of research finding gets cited most?38%
- What do writers check before citing a survey?65%
- How old can a survey be before writers stop citing it?48%
- What stops writers using a research report?35%
- How often do writers reject research they cannot verify?70.5%
- What research format is easiest to cite?44%
Need an original statistic for your own story?
Explore Survey ResearchResearch by Cherry Data Signals