What would most improve the online ads consumers see?
28%
28% say greater relevance to their current needs would most improve the online ads they see.
n = 864 adults in the US and UK who had seen online advertising in the past month · Fielded September 2026 · Cherry Data Signals
Breakdown
Greater relevance to my current needs28%
Clearer prices and conditions22%
More believable claims20%
Less repetition15%
More useful product information8%
More entertaining creative5%
0%50%100%
What it means
Only 5% named more entertaining creative as the improvement they most want.
Methodology
- Sample
- 864
- Population
- adults in the US and UK who had seen online advertising in the past month
- Country
- United States and United Kingdom
- Fielded
- September 2026
- Research by
- Cherry Data Signals
- Study
- Why Consumers Ignore Online Ads
Cite this statistic
Cherry Data Signals (September 2026). "What would most improve the online ads consumers see?" Survey of 864 adults in the US and UK who had seen online advertising in the past month, United States and United Kingdom. https://cherrysignals.com/statistics/what-would-most-improve-online-ads
Free to reproduce with attribution to Cherry Data Signals and a link to this page.
Related statistics
- What do people do first when an online ad appears?46%
- What makes people pay attention to an online ad?36%
- Which advertising habit annoys consumers most?34%
- Which advertising claims make consumers most skeptical?32%
- Which type of evidence most strengthens an ad's claim?25%
- How often do ads differ from the offer after a click?70%
- How does repeatedly seeing the same ad affect brand opinion?73%
- Which advertising approach do consumers prefer for a product they have never bought?31%
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